How Not For Sale Uganda is Fighting the Scourge of Human Trafficking

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Human trafficking is a problem that has been drawing the attention of media worldwide since the end of the Cold War Era. It is a criminal activity that is often described as modern-day slavery.

According to the Uganda 2014 Trafficking in Persons Report presented by the US Department of State, Uganda is a source, transit, and destination country for women, children and men subjected to trafficking in persons, specifically conditions of forced labor, child labor and sexual exploitation.

On record, there are about 837 reported cases of human trafficking according to the National Prevention of Trafficking in Persons Office under the Ministry of Internal Affairs.

Raymond Kagumire and his team is trying to fight this status quo through Not For Sale, an organization that has set out to build a strong network of advocates to fight against modern-day slavery.

aymond (left) with his team during one of their awareness outreaches in slums

“My story begins when we were having dinner about 4 years ago at home and mentioned to my sister that one day I  would love to market a beer. She later introduced me to a Swedish technology executive, Ulf Stenerhag who had a desire to expand his beer brand “Not For Sale Ale” that donates 100% of the profit to Not For Sale organization to fight human trafficking.” Raymond states.

In July 2014, the team kicked off after the Founders David and Mark in San Francisco chose the name “Not for Sale” to start fighting modern day slavery most notably, Ugandans being trafficked to the Middle East.

“At Not For Sale, we understand that root causes of human trafficking or commonly termed as human trafficking is poverty and we build scalable, design driven social business solutions that can help us to inoculate communities susceptible to human trafficking as well human trafficking survivors,” Raymond says.

Not for Sale combines the best elements of social programming and business in its proven, 3-step process. The first step is social intervention where it partners with local experts, community leaders, and business people to understand the root causes of slavery in the region.

Not for Sale is dedicated to creating awareness for most vulnerable people in communities.

The group then provides food, shelter, education, and healthcare to people affected by modern slavery. This supports it when it goes to research and development to investigate the local economy asking key questions like, “why are people here susceptible to slavery? What could we do to create economy for them?”

“Our  third step is to partner with entrepreneurs who have a vision to build an economic engine for the project. These businesses feed revenue back into the project, so that we can give them jobs, stable income, and fund more social intervention.” He explains.

Todate, Not for Sale has built a team of dedicated ambassadors/volunteers working to eradicate school going children/students and communities. Given varying objectives and differing understandings of how to conduct more effective outreach, the group targets different populations in its anti-trafficking efforts.

“We have also been able to provide informative community based lessons about the crime of human trafficking and the advice available to the survivors of the crime and remain focused to task various organizations to fight this crime. It is not simply about finding and advising the survivors, it is about creating a self sustaining economy and a society which is more alert to the crime.” Raymond states.

Building a dedicated team of ambassadors committed to do good in their respective communities remains remarkable to Raymond, something he prides in.

Currently, Not for Sale conducts a school/community out reach program “The Not For Sale Campaign” to raise awareness against human trafficking in schools and communities.

“In January 2018, together with our mother organization, Not For Sale in partnership with Coburwas International Youth Organization to Transform Africa (CIYOTA) will launch a million dollar project to help refugee children to access quality education and amplify their entrepreneurial skills through seed funding opportunities for innovative solutions in Kyangwali refugee settlement on Uganda/Congo border.” Raymond says.

Seven (7) years from now, Raymond and his team wants to be able to answer the question; “What are the reasons that contribute to people being trafficked and communities being at risk of human trafficking in our country?”

“That’s the question that fuels the vision of Not For Sale Uganda and is the key factor in our next 7 years because while we provide answers, we understand that the lifestyle of the people in the 21st century is ever on a change and new methods will be designed by the traffickers.” Raymond explains.

It’s in this essence that to achieve their vision, Not For Sale has a dynamic road map and will remain committed grow self-sustaining social projects with purpose-driven business to end exploitation and forced labor.

“I would say, synergizing would even make stronger and find innovative solutions in our anti-trafficking efforts,” Raymond concludes.

We all agree that modern-day slavery is on the rise and all efforts can’t keep but Not For Sale understands and has proven scalable, innovative business concepts and desire to do good to change the world and we can inspire others to create a world where no one is for sale.

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